Directory

A definitive guide to the independent brands you need to know.

 

Home and Accessories

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SPOTLIGHT

Safomasi

Launched in December 2012 by artist and illustrator Sarah Fotheringham and Maninder Singh, a British-Indian couple living in Delhi, Safomasi make unique illustrated home textiles and accessories handcrafted in India, that tell the story of their travels all over the world.

Born out of their love for colour, pattern, interiors and travel, the duo design playful prints that are then turned into a range of home and lifestyle products including cushions, quilts, table linens, bags and pouches, clothing and fabric by the metre.

Safomasi work with a screen printing workshop that print their fabrics by hand, which are then stitched into products and finished in house by their small team of tailors in their studio in Chirag Dilli. Studio visits can be made by appointment.

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Claymen

Functional and dysfunctional ceramic objects by Aman Khanna.

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Kassa

Handcrafted fashion and home accessories with a twist, Kassa is a multi-disciplinary brand inhabiting the space between art and design.

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INAI

Minimal and thoughtful leather bags and accessories handmade by skilled Indian artisans in Madras.

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The Marketplace

Rooted Objects

An online store supporting makers with a practise rooted in responsibility towards people and the planet, Rooted Objects carries a curated collection home, lifestyle, fashion and beauty brands.

Husband-wife duo Kiran and Kinnari stock Rooted Object’s virtual shelves with products from homegrown labels where quality, thought and longevity are key features. Find Kerehaklu who repurpose fallen wood into raw, rustic home goods, Zaga’s graphic handwoven rugs and cushions, Arture’s polished cork accessories, North Mist’s organic cotton men’s tees, Satliva’s cold pressed hemp oil products, Ilana Organics natural skincare and more.

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The Wardrobe Edit

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SPOTLIGHT

Andamen

Founded by Siddharth and Satvika Suri, Andamen is a contemporary men’s fashion brand “where Indian-ness is celebrated. Sometimes quietly. Sometimes with a little jig.” Andamen makes men’s shirts and accessories focused on luxury, not as a price point but as an experience.

Inspired by the Andaman Islands, and symbolic of today’s global Indian, Andamen represents the duality of “being international yet deeply connected to our Indian roots.” Their design philosophy, Indian heritage and increasing use of traditional craftsmanship and storytelling-based concept makes Andamen a unique brand in the men’s fashion space.

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Aureole

Clothes for everyday living handcrafted from fine Indian textiles made by skilled weavers and artisans.

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PA.NI Swimwear

High end body-positive sustainable swimwear made specifically for Indian women's bodies.

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Anomaly

Contemporary clothing and accessories label focused on clean lines and elegant, understated essentials.

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The Beauty Cabinet

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Ayca

Natural skincare, bath and wellness products inspired by co-founder Mallyeka’s great-grandmother’s recipes.

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Moringa What

Socially conscious, ingredient-focused natural skincare that “feeds your skin what you feed yourself.”  

 
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Bare Necessities

Handmade natural personal and home care products and accessories supporting the zero waste lifestyle.

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The Pantry

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Earth Loaf

Small batch single origin South Indian dark chocolate featuring local ingredients in exciting combinations.

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Find rewards from these brands and more in the ongoing LOVER fundraiser via Ketto.