CEREAL launch with Paper Planes


LOVER was both media partner and conceptualised the event for the Paper Planes' launch of CEREAL magazine in India.

CEREAL is a travel and style magazine published twice a year. It is divided into city-specific chapters with each chapter comprising stories on places, people and products, paired with striking photography. An interlude section, included in every volume, features a selection of style and culture articles. 

The event was an exhibition of CEREAL’s photography from their Rajasthan story in issue #12, complemented by pieces from the state's best contemporary design labels, who marry traditional techniques with modern aesthetics. Paper Planes teamed up with Ministry of New, the venue partner for the event, Jaipur Rugs, Jaipur Modern, Dhora were invited to showcase their wares, All Things shared their chocolate 'Jaipur' and Grants Whisky provided the tipple, boutique travel agency Kamalan Travels generously donated the goodie bags. 

We caught up with the editor of CEREAL before the launch – read our interview here.